ˈbrand | Noun
There are different definitions of a “brand.” Before defining what a brand is, let’s take a look at what it is not. A brand is not a logo, a product, or an identity. So, what’s a brand? First, a cannabis brand is a company that manufactures highly recognizable hemp CBD products. It makes the consumer feel secure in their purchase and the promise of the product. Brands increase product visibility and emotions, which create a sense of belonging in the consumer.
“Mr. Hemp Flower is my favorite hemp CBD brand. Their delta-8 products are out of this world.”
“I love buying cannabis products from cool brands that offer aesthetics and quality products.”